Dual Pricing
Eliminate credit card processing fees and say hello to more profits
Our Dual Pricing program helps merchants get rid of profit-reducing credit card processing fees. It is not a surcharge but a discount given to customers paying cash.
The difference that matters
A discount, not a surcharge
The distinction is not cosmetic. A surcharge adds a fee on top of the listed price when someone pays by card. Dual Pricing works the other way around: the card price is the shelf price, and customers who pay cash receive a discount off it.
Customers see both numbers before they decide, which is why merchants running Dual Pricing tend to get far fewer questions at the till than merchants running a surcharge.
Worth knowing: dual pricing programs are subject to card brand rules and to the law in your state. We will confirm exactly what applies to your business before anything goes live.
Example shelf price
Customers choose. You keep the margin either way — and the discount for paying cash is displayed up front.
How it works
Three steps to get there
- 1
We set your two prices
Our system allows merchants to offer your customers a Card Price and a Discounted Cash Price. We work through your items or ticket sizes with you so the numbers make sense for your margins.
- 2
Your terminal does the math
Both prices are calculated and displayed at checkout, so your staff never has to work anything out and your customers see exactly what each payment method costs.
- 3
Your customers choose
Customers paying cash take the discount. Customers paying by card pay the card price. Either way the profit-reducing processing fee stops coming out of your margin.
See what Dual Pricing would do to your statement
Send us a recent processing statement and we will show you the difference in plain numbers. This usually only takes a few minutes.